La Baule does not only shine with its seafront. The resort is also a popular destination for high-end window shopping, mainly on the legendary Avenue du Général de Gaulle.
The temple of elegance
This avenue brings together the highest concentration of elegant boutiques on the coast, from luxury brands to renowned watchmakers.
The art of Baulois gluttony
Shopping in La Baule is inseparable from gluttony. Don't miss the famous 'fondants baulois', incredibly smooth chocolate cakes.